All You Need to Know About Mobile SEO

Even the most technologically-challenged realize the true power of mobile phones in this day and age. Most of the world’s internet traffic today moves through mobile phones. Laptops and desktops are no longer the majority, especially in the mainstream.

Take India as an example. Computers and laptops were adopted at a very slow rate by the Indian masses because they were difficult to understand and use. Furthermore, they were very expensive and thus did not gain a lot of acceptance in the consumer market.

Smartphones, on the other hand, quickly gained acceptance from a wide audience in India.


Mobile phones, compared, to computers, had a much steeper better learning curve. One didn’t need to know a set of complex things like filenames and software to use mobile phones. Even simple knowledge about mobile apps was enough for people to use mobile phones without a hitch. Go to a digital marketing institute and half the students would tell you that they learned about the field from a video they watched on their mobile.

The acceptance of mobile phones has brought a problem with it. Digital marketing professionals have had to adapt to these changing audience dynamics. Mobile SEO has become a real thing as digital marketers work hard to improve discovery on search engines for mobile users.

In this article, we cover some key aspects of mobile SEO.

Mobile Responsiveness

Do people coming on your website on their mobile phones come across a mobile-friendly website?

If yes, your website is mobile-responsive. By definition, mobile responsiveness is used as an attribute for a website that is able to engage with a largely mobile audience. Some of the top websites in the world are mobile-responsive.

In search rankings for webpages on mobile, the mobile-responsiveness of a website is a key factor. Websites that are not typically mobile-responsiveness tend to do very poorly on mobile SERPs. Modern CMSs like WordPress and Wix tend to be mobile-friendly and thus have no problem ranking higher on SERPs.

Writing Better Title and Meta Descriptions

On mobile SERPs, titles and meta descriptions are truncated to fit the small screen of a mobile phone. In such a case, having a long title which may be fine for desktop users but appear too vague or unassuming for a mobile user. Thus, SEOs must create shorter titles and descriptions that are best placed to help explain the context of the content and boost CTR at the same time.

User Experience (UX)

In mobile SEO, UX plays a major role in dictating how a website ranks. If the clickable parts of a website are too small, users will not be able to access them. This, in turn, causes the bounce rate and average session time of a website to increase, and consequently have a negative effect on mobile SERPs.

In Conclusion

In conclusion, we covered some of the things you need to know about mobile SEO.

About the Author – Gaurav heera is a digital marketing executive and trainer with over a decade of experience in the industry. He currently works at Gaurav Heera Academy, an institute known for its digital marketing course in Delhi.

More from author

Related posts

Navigating Taxes and Deductions in Washington D.C.: A Comprehensive Guide

Taxes and deductions can be a complex topic, especially when it comes to navigating the specific regulations of Washington D.C. Whether you're a resident,...

Unveiling the Perks: Understanding the Benefits of Writing Services

Whether we realize it or not, content has become integral to our lives. From waking up until sleeping at night, we are constantly surrounded...

Betfair’s Contribution to Promoting Diversity and Inclusion in Betting

T20 Exchange, Laser book, Online Cricket ID: Diversity and inclusion play a crucial role in the betting industry as they ensure that all individuals...

Applied Mathematics in the IB Curriculum

Mathematics is often viewed through the lens of abstraction, filled with complex equations and theoretical concepts. However, its true essence is revealed when applied...

The Mesmerizing Variety of Virtual Casino Games on Sky247

Get ready to plunge into the exhilarating world of horse racing betting with Betbhai9, Laser247, Sky247 Login! With a few simple steps, you can...

The Impact of AI and Automation on Careers

In the ever-evolving landscape of the 21st century, technology has become an integral part of our daily lives, reshaping the way we work and...

Navigating the World of Mobile AL Property Management Companies: A Comprehensive Guide

When it comes to managing your property in Mobile, Alabama, finding the right property management company can be as crucial as the property itself....

Dar Al-Hekma: The Birthplace of Future Entrepreneurs

Dar Al-Hekma has enjoyed tremendous success with its varied undergraduate programs since it was founded in 1999. As a result, they decided to fulfill...

Agile Project Management Training – Navigating Success in Project Excellence

Agile project management has revolutionized how projects are executed in today's dynamic business landscape. In this article, we explore the intricacies of Agile Project...

Where can you obtain preparation for the IAS examination?

There are numerous institutions in India that provide the best IAS coaching; however, it is difficult to determine which institution provides the most effective...